Why should your company invest in vehicle wraps?

Excellent Visibility Medium

Studies support that a vehicle wrap can generate 30,000 to 70,000 views per day. That is at the least 400,000 impressions per year! This is of course dependent on the amount the vehicle is driven and where you park your vehicle for maximum exposure. Mobile advertising becomes increasingly valuable for companies that put vehicles on the road frequently like buses, delivery trucks or delivery vans.

Exclusive Advertising Space

You do not have to share your space with any other advertiser making your message more memorable per impression. You also do not have to jockey for ad visibility nor vie for “prime” advertising position with other advertisers.

Innovative Marketing Concept

Due to the unique nature of this medium partnered with “eye catching” designs , marketing studies have supported that vehicle wrap impressions are actually read and remembered better than any other form of advertising only bested by television advertising.

Longevity and Durability

Vehicle Wraps printed with quality inks on quality cast vinyl and protected by a cast laminate typically last up to five years, allowing you to get the most out for your marketing investment. This ensures that your ad space retains its vibrant colors and finish to promote your company or your brand for years.

Warrantees and guarantees

Using quality materials has its benefits as the manufacturers like 3M actually have a 5 year warranty on its materials used for vehicle wrapping.

Protects vehicle paint and finish

A vinyl wrap can actually help preserve a vehicle’s finish thereby inherently preserving also the resale value.

Easy removal/repair

A professional installer can cleanly remove a wrap and eliminate all traces of the installation. If you need to make changes to an existing wrap, the installer only needs to replace individual panels.

You own a business and don't have a vehicle wrap?

    

The hesitation... 

The conversation usually starts out the same way when I am speaking to a business owner inquiring as to what a vehicle wrap costs. They have seen them on other vehicles, they have seen them on their competitions fleet and perhaps they have seen and called off one for a service or product that they themselves needed.
There is always a hesitation. A fear maybe or some other source of shielding keeping them from investing in one.  I typically find that its all about the money. There is a misconception that a vehicle wrap is a huge investment. Granted a good vehicle wrap can cost a few thousand dollars depending on the size and type of vehicle, the art involved and the amount of vinyl needed to convey the appropriate message.
Over the course of time I have found that this hesitation is simply a lack of understanding of what a vehicle wrap is, what it does and what it will do for their business. I know this to be true because the business owners that I have dealt with that have a vehicle wrap view it as a trade secret, they love their vehicle wraps and often are not willing to share exactly how much of a revenue increase they experience because they saw the value in wrapping their company vehicles.

Some Facts...

What most business owners do not understand that is that vehicle wraps are the most cost effective form of advertising in the world. Not only is the cost ridiculously low compared to anything else you can use for advertising there are several other key marketing  principles at work here.

Cost per impression:

The investment in a vehicle wrap is approximately .0003 per impression. Compared to a flier that is approximately .15 per impression or a mailer that is .43 per impression.
If you are at all watching your advertising budget vehicle wraps are a no brainer based on cost alone.

Direct marketing:

If you can show me any other form of marketing where you can take a bill board ( the viewable surface of a vehicle wrap is 6x larger on the ground than a billboard is in the air ) and park it directly in your demographic I will personally go hold your billboard up for you at your choice of locations.
A vehicle wrap can be parked where your customers are. A very simple concept but most business owners do not understand this as well as they should. YOU HAVE THE ABILITY TO PUT A BILLBOARD DIRECTLY IN FRONT OF YOUR POTENTIAL CUSTOMERS!! HELLO!!
Tell me that doesn't make sense. Not only do you have the ability to put a billboard in front of your customers. Think about McDonalds.

McDonalds:

Its widely known that Ray Kroc of McDonalds fame commonly made the point that he was not in the hamburger business, he was in fact in the real-estate business.  McDonalds has some of the best real-estate in the world, why? Because it is the most traveled and in areas that will in fact sell hamburgers. Now go back to my billboard analogy. Take a billboard with your companies information and go stake in the ground at McDonalds during the lunch rush. What do you think will happen?
Now take your vehicle wrap and park in the same McDonalds at the same time. All of a sudden you are a marketing master.

The bottom line...

Yes a vehicle wrap can require you to invest 1500-5000 into your business. The reality is that every other effort you pursue in marketing will not have the power and return that a vehicle wrap does.   There are several other reasons to invest in a vehicle wrap that I will have to post them separately.
A properly designed and installed vehicle wrap is the best form of advertising that you can do for your business period.

Dodge Ram Full Vinyl Wrap

Trauernicht Tree Service, LLC is a local company in Beatrice Nebraska.  Owner David Trauernicht asked us at Premier Graphics Co. to design, produce and install a wrap on his 2006 Dodge Ram. 
The main objective for the project was to produce a wrap that would command attention, and also convey the many services offered by his company. 

Above is the result, a full wrap using Avery SC1005ezrs, with DOL 1060 overlaminate for extra gloss and durability.

Vinyl Wrapping your Company Vehicle

Vinyl wrapping a vehicle is one of the cleverest ways to spend money in an advertising budget.  The upfront cost of having a custom vinyl wrap placed on your car / truck / van / boat / etc. has an incredible return on investment when it comes to local brand awareness.  Even large corporations benefit from this practice, like when you see a new Volkswagen bug on the road and you know they’re on the job for a certain electronics giant.

One of the benefits of using a vinyl wrap on your company’s vehicle includes massive exposure.  Everyone else who is commuting will see your mobile advertisement!  Instead of a stationary ad like on a billboard, which you must keep paying for month after month, the vinyl wrap on your company’s vehicle goes where you go.  It represents your company while on the job, off the job, anywhere you park or drive to.  It’s the investment that keeps on returning with more exposure of your company’s brand every day.

The savvy way to spend some of your ad budget is surely to do something that stands out and is impressive, especially when it only costs the company a one-time fee.  Impress your associates with your savvy marketing thinking by making the excellent decision to have vinyl wrapping for your company’s vehicle installed professionally.  Every time your vehicle leaves the lot, it goes on an advertising adventure, and when the vehicle is not in use, it stands guard of your brand with loyalty through night and day, limiting your exposure only to the population of your area and the areas to which you travel.

Radio Station Wraps

Our local radio stations KWBE, KUTT, and KMGT, asked us to help them make an impression.  They wanted to make sure that people were able to see, and recognize them in any town or event that they are.  We were able to help them out by providing vehicle wraps that are loud and bright.  Radio station wraps are usually a fun undertaking.  Becasue of the nature of their business, design can be much wilder than your average company wrap. 
For their design, we wanted to display their new branding prominently, and also show people the promotion that htey are known for, their Cash Wheel. 
Below is the final product.  For the wraps, we printed on Avery SC1005 EZRS, and used 1080 Matte Laminate to protect the print, and to give it a nice clean matte finish.

 

Lost Coast Wraps is now Premier Graphics Co.

Over the Past few years our company has grown and diversified into something quite different than it was when it began. Because of this we have decided to update our name to better represent who we are. Premier Graphics Co. is here to provide you with the best available solutions for your graphic advertising needs. From custom screen printed T-shirts, to full vehicle wraps, we will provide you with the highest quality products and customer service. We would like to thank all of our current customers for their support and we look forward to serving you, and many others in the future.

 

First Wrap out of the New Shop

2003 Jeep Grand Cherokee Limited, wraped with Avery MPI1005ezrs, with DOL 1080 Matte Laminate.
This project was set up for a local radio station.  This vehicle is used for promotional events such as business grand openings and other special events.  The flying cash is included because of the Cash Wheel that is used by the station for prizes at their events.

Window Display Graphics
Graphics produced and installed for Audra Huie Photography.
www.audrahuiephotography.com Window displays are a great way to draw attention to your store front, or studio space. There are many options available for any budget or style.

 

 

Shop Jeep Wrap (Old Post That Was Never Published)


2011 Jeep Patriot wrapped for our shop. For this wrap we used Avery 1005EZRS, with DOL1080 Matte Laminate.

Blue Valley Door Co., Fleet Wraps

Over the last few months we have been helping Blue Valley Door Co., in Beatrice Nebraska update their fleet graphics.  During the process we have wrapped many different makes and models of their work trucks with Avery MPI 1005EZRS, with DOL1360 overlaminate.  This product proves to be a great product for both our installers, and our customers.  The staff at Blue Valley Door Co., have had great reviews from their customers, and even local passers by, on the new look of their trucks.

Check out the photos here!   https://www.facebook.com/media/set/?set=a.357173131009605.82258.294181130642139&type=3#!/media/set/?set=a.357173131009605.82258.294181130642139&type=3

While you are there "Like" our page, to keep up with our latest projects

Avery Certified Installer - Lost Coast Wraps in Nebraska

Avery Dennison car wrap training in Texas.  Jared Shald, co-owner of Lost Coast Wraps in Nebraska, took the class and passed his certification exam! The class lasted three days in Texas.  Lost Coast Wraps has scheduled another person to attend the Avery/Mutoh Car Wrap Training class in Los Angeles, CA.

Avery/Mutoh
Car Wrap Training

Avery Dennison in conjunction with Mutoh America will offer ten car wrap training sessions around the United States in 2012 as part of its Car Wrap Training Program. Master installer Justin Pate will teach the classes using Avery Dennison’s vehicle wrap materials, MPI 1005 Supercast Easy Apply RS, with Avery DOL overlaminates as well as the new Supreme Wrapping Films.
Justin Pate, a globally recognized graphic installer, will teach all of the wrap classes utilizing Avery Dennison’s various wrap films, popular choices with installers because they are easy to use and quick to install with excellent printability.
New in 2012 is a session on the third day from 12:30 – 5 p.m. that will be led by
wrap industry veteran, Todd LaBrie, and cover vehicle wrap design, layout
and customer service.
The Avery/Mutoh Car Wrap Training Program is designed to provide wrap installers with an in-depth understanding of graphic installation mechanics to gain a competitive advantage in the vehicle wrap industry. The three day workshop (optional 3rd day for design instruction and certification test*) will focus on all of the critical steps needed improve the quality and speed of car wrap installations. Class sizes will be maintained at a maximum of 17 students to allow for more one on one teaching.

Cost Effective Advertising

Cost Effective Advertising

Businesses and Organizations today are faced with the challenge of effectively advertising with a limited budget.  Traditional advertising is expensive and inefficient.  

Lost Coast Signs and Graphics are in business to provide consumers, businesses, and organizations with affordable and effective advertising products.  Lost Coast Signs and Graphics offers custom wraps, signs, window graphics, banners, and screen printing. 

You will see a direct correlation by utilizing Lost Coast and your return on investment. 

Lost Coast Vehicle Wraps in Beatrice, NE and Lincoln, NE

Lost Coast Signs and Graphics new vehicle wrap is on a Dodge Caliber SXT.  This is a full vehicle custom wrap.  The custom vehicle wrap has been on for two days now and our phones have been blowing up...custom vehicle wraps work people!  Let us design, print, and install your wrap, just give Lost Coast Signs and Graphics a call at 402-223-1860.  We will come to you.  Our production facility is in Beatrice, NE but will travel to Omaha, Lincoln, and surrounding areas.  Also ask about our custom trailer wraps.  Wraps are perfect for advertising.

Vehicle Wraps for Advertising

Lost Coast Signs and Graphics putting on a custom wrap for vehicle advertising.  Use your vehicle for advertising.  Many of our clients tell us that they have spent thousands of dollars advertising on the radio, television, and newspaper and didn't see near the ratio of ROI as they did having their vehicle wrapped.

Digital Printed Race Jersey - Custom Apparel

Lost Coast Signs & Graphics sublimated this jersey for G-Out Racing.  Sublimation looks best on 100 percent polyester materials.  This is a little more expensive than custom screen printing, but the quality is much better.

Custom Shirts for bar in Lincoln, NE and Beatrice, NE

Custom Screen Printed Jerseys for Risky's Sports Bar & Grill in Beatrice, NE and Lincoln, NE.  The front of the custom jersey is a two color screen print and the back is heat pressed high grade vinyl. 

Lost Coast Graphics New Equipment for Wraps and other Graphics

Jared, co-owner at Lost Coast Graphics, is looking over our laminator that was freighted to us.  Our newest piece of equipment will help the durability of the products we produce.  The laminator will be used in vehicle graphics, wraps, and other products we produce.

The laminator is setup and ready to roll.  Lost Coast Graphics will use the laminator mainly for vehicle wraps and trailer wraps.

Lost Coast Graphics - Banners, Signs, Screen Printing, Window Graphics, and Wraps

Lost Coast Graphics will supply your business or organization with custom banners, signs, screen printing, window graphics, and wraps that will be under your budget and more efficient.

Custom Designed Shirts

One of our designers at Lost Coast Graphics did this custom design for a darts league one of our clients is holding.  The design is then burned into the screen using our exposure unit.  Our exposure unit looks like a mini tanning bed to many.  The picture above is on the press and ready to be put into action.

Construction Business

Newlyweds Ryan Klimek, 27, left, and his wife, Tina Klimek, 25, have extensively renovated this house in Burwell as their new home. The house was gutted inside and a new stone and timber exterior added. Ryan Klimek's home construction business is booming. They were married in September 2010.

DAVID HENDEE/OMAHA WORLD-HERALD 

Custom Hoodies Printed by Lost Coast Graphics